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The latest trend in mobile devices is the enhanced ability to take pictures and a lot of them. Over the past few quarters there has been a great increase in the quality of cameras on cellular devices because of the decreasing trend to buy digital cameras apart from mobile phones. From the age of the over glorified VGA to the new era of mega pixels, the advances have been tremendous. Not only has the quality of cameras increased, their price has decreased alongside, making it ever so affordable to buy a decent camera phone up to current standards.

Seeing the increased competition for these devices, iRiver has come up with its remarkable new device which will literally shut everyone up and make them gawk in awe. Thats exactly what happened in the CES of 2008 when iRiver displayed for the first time, its new mobile camera studio: The iAMOLED. This new device has a 4.1 inch matrix OLED LCD screen that is also used as a display. The camera stores a whopping 80 GB of memory with an option of and extended160 GB also.

The mock up at the CES was not functional however and we will have to wait till the device hits the market to actually experience the ostentatiousness of this device
Free text messages anywhere in the world with Cellity Mobile app
Text messaging is the new fad when it comes to the mobile communication world. This is because of its sheer simplicity to send a communicated thought in a simple and easy to understand format that can be saved and viewed as many times as one likes. The fact is, it had become the leading for of mobile communication in younger age groups as well as business realms where making phone calls all the time is inconvenient and time consuming, not to mention expensive. But the problem is, that mobile companies, particularly in the US, have seen this as an opportunity to raise profits by exploiting the consumer market.

They have subsequently been raising their tariffs for SMS to a level that is anything but ignorable. Seeing this as a major opportunity to expand, Cellity mobile solutions provider has incorporated a new method that basically allows mobile phone users form any network anywhere in the world to send and receive text messages free of cost. The service is a simple application that users can download on their cellular device form their site (Free) and using a GPRS connection, they can log into their server and start messaging, absolutely free. Users will only pay for the bytes sent, which is minimal. Another great improvement for the mobile community.
Mobile Apps vs. Mobile Ads: Which is better marketing?
The increased usage of GPRS and WAP in mobile phones is very noticeable. 40% of every mobile phone user throughout the world uses the mobile internet at a frequent rate nowadays and this has sparked the interest of major brands throughout the world. Companies such as Motorola, Wal-Mart and many more, have all started using this new ad media for their own commercial gain.

But the problem is that many of these new ad campaigns have limited or o influence on consumers. Why is that? Lets take an example out of real life. Say you are using the GPRS to check your mail from your usual electronic mail client (hotmail, yahoo, AOL, etc). The moment you log in you get a pop up for some new product that claims its the best in the world at whatever it does. Do you really care? Obviously not. You just want to check your mail. This has created a new trend for companies to provide mobile applications in order to promote their product instead of annoying ads that dont really so much to enlighten potential consumers.

For instance, Wal-Mart has introduced a mobile internet portal that allows users to download the latest ring tones, wallpapers and what not, to their phone and stay in touch with the latest changes in Wal-Mart stores at the same time. The service provided is giving Wal-Mart a good name amongst the people that use its services, and whether people view the news about their stores or not, they will definitely remember the brand that provided them the service they like so much: Job done!
MMA releases latest mobile marketing study 2008
The great mobile marketing world advocate, the Mobile Marketing Association (MMA) has released its latest survey for mobile SMS and MMS usage in January 2008. The survey is no doubt one which shows a positive outcome otherwise the MMA would never have released it tin the first place. The purpose of the survey is to account and analyze the changing trends in mobile marketing and mobile phone usage in the last year and to further promote investment in the mobile marketing scenario throughout the world.

The latest finds that the MMA concluded was based on a sample of 1,405 consumers that use the GPRS and SMS services provided by their mobile network client on a regular basis. The results were seen as a definite growth of the market and a good one at that. 1 and every 4 of those consumers were interested in mobile marketing campaigns and 1 of every 20 even went ahead and participated in them. Further, 58% of the sample use their mobile phone cameras compared to a 35% that was seen last year.

The most common use of mobile campaigns included sweepstakes and voting campaigns and the major target for these campaigns was a wide array of different ethnic groups. The trend for SMS is seen more towards the 13-34 age group 44 percent of which say they use text messaging for social networking, dating and even breaking up from relationships (10 percent). Interesting figures, say the MMA.

We all know of the prestigious CES held every January of every year. This year the CES was held in Las Vegas, Nevada and was reported to be one of the largest faade of mobile technology ever to have come across in the world as we know it. But in the midst of all the new devices and gadgets that have been introduced in the market, do new companies with better products stand a chance to be noticed? The main problem that many companies have noted is the great time interval between each CES show. So much progress is done in a single year that it is very difficult to showcase it in such a relatively small occasion. Smaller less known companies stand a great chance to remain unnoticed by the public eye as a consequence. Even bigger companies argue that the CES should also host shows at a quarterly interval for the sake of the game. What fault is it if a company introduces a phone early in the year that is remarkable, only to see that another rival company copied it at the end of the year and added a few new features.
Reliance to launch cheapest internet activated phones in India
Reliance India , one of the largest mobile service providers in the country has set up a scheme to launch the cheapest internet activated handset in the world, in India . The set will only cost $12 which is roughly Rs480 in their local currency. This is compared to the currently cheapest internet activated phone in the country which is valued at $35 or Rs1400. People that read this might think that is expensive yet because of the contracted phones that they can get for free. But with those plans the user ends up paying a cost much higher than the phones original cost over a 2 year period. This phone in the other hand will be contract free and ready to use on any network around the world. This will provide a much higher market to the company as average pay rates in the country are lower than in US and Europe. Hopefully this will also make other companies lower their prices in the country because of higher competition. But the results cannot be certain as yet as it has just been launched this year.

Gambling is a banned activity in most countries around the world. And as a mater of fact, many thought it to be something that will stay that way for the years to come. But now ga,bling addicts across the UK can reap the opportunity givent othem by BetNow.com. This company along with its many powerful affiliates has started a mobile gambling service parallel to none. Users can vote on their favorite sports teams in their matches and also on races for different tournaments. The user has but to register with a credit card or their phone bill information, and place a bet on the lucky suspect. Any winnings will be sent to their bank account and losses will either be charged to their plastic or taken from their phone bills. Either way they are making a lot of money. The minimum bet on any game is 3 pounds sterling. Their bet is most people will go beyond that. Gambling is a highly addictive activity that can be very bad on people without self restraint. The truth is thats the very reason it was banned in the first place.

IBM, one of the leading hardware and software manufacturing companies, has become aware of the great benefit to the international market because of the mobile internet. The vastness of WAP has baffled many but IBM see it more as an opportunity for the future, rather than a revived fragment of the past. Truth be told, the mobile internet has gained almost 3 billion users in the past 4 years and the number is growing very fast.
What IBM sees for the future of business is wireless account transfers from one point in the world to the other in a matter of seconds. Electronic funds transfers and online purchasing using cellular devices is not very surprising to imagine in the next few years. As the uses for mobile internet become more and more similar to the internet (WWW), many believe that the mode of internet browsing from computers is becoming a myth. The mobile industry is the only logical next step in international communication and marketing.

The introduction of WAP 2.0 in the market was quite a come-back for this ex-flopped browsing technology. The old interface was two-tone, too crude and only text, which made it, only garbage according to most cell phone users. But the arrival of WAP 2.0 has turned around the importance of mobile phone usage today. In the years that followed the launch, so many new advances have been made in order to improve mobile internet further. The possibilities seem endless.

Latest phones are well equipped to survive in this market. This is because of the large importance given to WAP browsing in today’s consumer market for cell-phones. These devices are now fully loaded with the best browsers and the fastest 3G browsing technology to deliver the highest performance in mobile web browsing. Many investors are keeping a close eye on the scene fro investment opportunities.